This four-step process will assist you name your marketing business. during this example, I’m creating a reputation for a marketing business that conveys creativity, optimization, tailor-made campaigns and traceable results. Here’s each step I took in crafting these business names.
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like new age, create, ace, outperform, emphasis and voice. These names speak of the company’s mission and therefore the results which will be achieved on behalf of clients Your goal here is to make an inventory of words or names that come to mind when brooding about your business.
Once you’ve developed an inventory of possible names, do an analysis of your ideas. Remove any names that would be hard to recollect , spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your audience . You’ll now have an inventory of 3-6 great marketing business names and you’ll start to ask potential customers or people working within the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all of your ideas and that they aren’t your customer.
At now , it’s good to possess a minimum of three great marketing business names on your list, just in case your any of your names are already taken. you’ll do a fast Business Name Search online to seek out out if you’re name is out there within your country/state, even be bound to search if the name is additionally available for Trademark and name Registration.
In 2016, there was a trademark infringement between Louis Vuitton, a reputable fashion designer, and a South Korean fried chicken restaurant. It shows how a lack of originality can have adverse consequences on your business.
Louis Vuitton sued the restaurant due to the name “Louis Vuitton Dak” and how their logo resembled Louis Vuitton’s fashion brand. Of course, the court ruled the case in Louis Vuitton’s favor. But the restaurant was fined an additional $14.5 million when they changed the name again to “Louisvui Tondak.”
Copying another business name is not only a cheap trick, but it’s also not original and can cause your business to collapse. And it doesn’t matter if you “take inspiration” from a company that’s not in the same market niche.
Maintain Your Focus
Maybe you have a global vision for your company. So you may attach “enterprise” or “global” to your website name ideas. Even though it’s great and all, your customers are searching for experts in your business niche, and they can be put off by the attached names.
When it comes to marketing businesses, those likely to be successful are those that focus on a specific area, and their business name hints what they do. So stick to your focus and come up with a name that reflects the core of your business. Let that be a crucial step when deciding on your marketing company names.
Don’t Limit Your Business
It’s good to align your focus to a specific marketing business aspect when developing your business name. But don’t limit the business by making it particular to a distinct location.
Related: How to Create Tech Company Names
You may be serving a specific area or operating in a local market, but it’s not advisable to include the town or city when coming up with marketing firm names. It will put a limitation on you in the future, especially when you want to branch out.
Unless, of course, you plan to stay as a small business. Even so, it’s a smart idea to select a business name that can allow you to scale up.